I’ve had the same Yahoo account for probably eight or nine years now. Through my job changes, ISP changes, and a notable name change, it’s the only email address that has remained the same. It has also become my inbox-of-choice for website registrations, loyalty programs, e-newsletter subscriptions, and other assorted junk. As you can imagine, after nine years, I get quite a bit of said mail in said inbox.
So, it recently came to my attention that subscription-based emails must include an “Unsubscribe” tag or they are in violation of federal Spam laws. (OK, I’m a little slow!) Sure enough, I noticed that the majority of the emails I had been receiving included an option to unsubscribe. So, last week I began decluttering my email. Weekly specials from Southwest Airlines? Nah – I’ve never flown on Southwest. The newest styles from Urban Outfitters? I haven’t bought anything from them in years. And why does Ticketmaster send me information about shows in
I can’t say that I’ve seen a precipitous drop in the number of emails I’m receiving… at least not yet. But for now, I’m having fun with it. (Where are you, little Unsubscribe buttons?)